Startup Model – Cloud Based Video Tools

THE MODEL: A cloud based platform which enables publishers to create, distribute and monetize video clips on any platform or network instantly.

STARTUP: Grabyo (British startup)

WHAT I LIKE

Core Idea – Offering cloud based video tools to broadcasters.

Features – Publishers can use the platform to create a video clip, manage its rights, geo-fencing, hosting and editing the clip live. After creating the final clip, the platform offers sharing options to various social networks. Also monetization techniques are provided through ad platforms and social campaigns. An analytics dashboard is also provided to track these campaigns.

Integration with Apps - The startup's technology can be embedded with third party apps.

End-to-End Service – Publishers can use the platform to create, share and monetize their content. This provides a complete one stop solution for customers.

CONCERNS

Competition – A number of apps exist which focus on different parts of the entire process.

Startup Model – Easiest Way to Send Big Files

THE MODEL: An app which lets users transfer big files, free of charge. The app is free, clean, simple and secure.

STARTUP: WeTransfer (Dutch startup)

WHAT I LIKE

Core Idea – An online file transferring platform for users.

Ease of Use – The service is extremely easy to use. Users can send files without registering and in very few steps.

Benefits to Users – The app has a free and a paid model. The free service lets users send files upto 2 GB. The paid model enhances this size limit to 20 GB. Also users can customize the backgrounds and urls and can password protect confidential file transfers.

Freemium Model –  The free model lets users experience the core service. For an enhanced experience, users have to upgrade to the paid plan.

CONCERNS

Competition – There are a lot of data storage and transfer apps. This space is very competitive and differentiating is difficult.

Startup Model – Platform for Finance Management

THE MODEL: A platform hosted in the cloud which helps small businesses manage their finances. Features include invoice tracking, income and expense tracking, bank accounts tracking and reporting.

STARTUP: Parasut (Turkish startup)

WHAT I LIKE

Core Idea – Small businesses need a service to manage their finances and an online platform is the most efficient way to do this.

Freemium Subscription Model – The startup has 4 pricing plans and offers users to try out the service for free before making a purchase. Also the 4 plans are priced to suit small businesses as well as larger ones.

CONCERNS

Competition – The market has low barriers to entry and the startup has to focus on it’s core offering of providing the best services for businesses. 

Startup Model – Optimizing Mobile Website & Ad Spaces

THE MODEL: A platform for publishers to enhance their mobile sites and advertisement display spaces, thereby leading to higher revenues for them through higher user engagement. The platform analyses the audience of the publishers, user habits and behavior, and adjusts the mobile layout dynamically to maximize user engagement.

STARTUP: Marfeel (Spanish startup)

WHAT I LIKE

Core Idea – A win-win for everyone. Users get a better interface, advertisers get more engagement for their ads and publishers get higher revenue using the Real Time Bidding approach the platform uses.

No Download Required – Not being a mobile app, the platform works within the browser and does not have to be downloaded.

Cloud Solution – The platform’s technology runs on the cloud and dynamically updates content on the mobile site, following changes on the desktop site. This makes the service efficient and cost effective.