THE MODEL: A
cloud based platform which enables publishers to create, distribute and
monetize video clips on any platform or network instantly.
STARTUP: Grabyo
(British startup)
WHAT I LIKE
Core Idea – Offering
cloud based video tools to broadcasters.
Features – Publishers
can use the platform to create a video clip, manage its rights, geo-fencing,
hosting and editing the clip live. After creating the final clip, the platform
offers sharing options to various social networks. Also monetization techniques
are provided through ad platforms and social campaigns. An analytics dashboard
is also provided to track these campaigns.
Integration with Apps - The startup's technology can be embedded with third party apps.
End-to-End Service
– Publishers can use the platform to create, share and monetize their content.
This provides a complete one stop solution for customers.
CONCERNS
Competition – A number of apps exist which focus on
different parts of the entire process.
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