THE MODEL: A
platform hosted in the cloud which helps small businesses manage their
finances. Features include invoice tracking, income and expense tracking, bank
accounts tracking and reporting.
STARTUP: Parasut
(Turkish startup)
WHAT I LIKE
Core Idea – Small
businesses need a service to manage their finances and an online platform is the
most efficient way to do this.
Freemium Subscription
Model – The startup has 4 pricing plans and offers users to try out the
service for free before making a purchase. Also the 4 plans are priced to suit
small businesses as well as larger ones.
CONCERNS
Competition – The market has low barriers to entry and the
startup has to focus on it’s core offering of providing the best services for
businesses.
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