THE MODEL: A platform
for publishers to enhance their mobile sites and advertisement display spaces,
thereby leading to higher revenues for them through higher user engagement. The
platform analyses the audience of the publishers, user habits and behavior, and
adjusts the mobile layout dynamically to maximize user engagement.
STARTUP: Marfeel
(Spanish startup)
WHAT I LIKE
Core Idea – A win-win
for everyone. Users get a better interface, advertisers get more engagement for
their ads and publishers get higher revenue using the Real Time Bidding approach
the platform uses.
No Download Required
– Not being a mobile app, the platform works within the browser and does not
have to be downloaded.
Cloud Solution – The platform’s technology runs on the cloud
and dynamically updates content on the mobile site, following changes on the
desktop site. This makes the service efficient and cost effective.
