Any startup, especially an online one, can use this hack to
build trust and credibility. You can try to look bigger than you actually are.
If you act like a big deal, customers will treat you as a big deal.
We did this in Beveragewala as well. We were actually a very
small startup doing around 10-15 orders a day when thought about doing this. Some
of the things we did were as follows.
Professional
Packaging – We started using good quality branded packaging to dispatch the
goods. This made the look of the packages very professional and coming from a ‘big’
player.
Customer Care –
We bought a toll free number which started with the 1800 series rather than
having a regular mobile phone as our customer support helpline. Also a
professional recording giving users various options to navigate through gave
the entire experience a very professional and big player touch. Along with
this, we also created multiple email ids, one each for every possible query.
Stationery – All
our printed material like flyers, invoices etc. had our branding on it and were
well designed and printed on reasonably good quality paper.
Website Interface
– We added a lot of sections to our homepage to make the site look very busy.
Also the banners and photographs were changed frequently.
Making
your startup look as big as some of your competitors can be done with little investment.
However, this tends to make an impact which is quite strong in the minds of
your customers.
