Your business card is important since it is responsible for creating
an early impression on people who you give it to. Though a lot of us consider
it be trivial and unimportant, a ‘good’ business card can go a long way in
starting the relationship you wish to build with the other person.
Design – The design
and layout tend to suggest a lot about your approach towards things in life.
Also if you are representing a company, the business card speaks about the culture
of the company. Too much text can suggest a diligent culture, a lot of
designing a creative culture and very little of both can suggest a to the point
culture with a focus on direction.
Content – Content
also speaks a lot about you. The amount of content and the way of expressing it
are key.
So now that we know why a business card is important, how do
we design one for ourselves. I feel there are 2 factors we should consider
before designing one.
The Target Receiver
– A business card is given to all the people we meet and hence we might think
there is not specific target receiver. However, there is. If you are a B2B
business, clients are. If you are a B2C startup, probably investors and mentors
are. Try to identify who your prioritized receivers are and make a card which
would appeal to them.
Goal – Once you know the target receiver for the
card, you should know what the card should do for you. For instance, if you are
approaching clients, your card should speak about things they would value.
Maybe things like year established in or number of clients served etc. can be
mentioned without cluttering it too much.
