Startup Model – Social Networking with People Nearby

THE MODEL: A platform where users can find and make friends with people based on location and shared interests.

STARTUP: Badoo (British startup)

WHAT I LIKE

Core Idea – A platform for users to search for people around with similar interests.

Benefits to Users – Users can find people around them. Also users can meet other users who share common interests.

Localization – The app tries to localize content as much as possible. It greets you in your local language and shows profiles of people around you.

Easy & Fun – The app is very easy to use. Also they ask users to play a game (called Encounters) to match them with other users.

CONCERNS

Competition – This is very tough space to be in. Just way too many offering a very similar experience to users.

Startup Model – Next Generation Social Networking & Messaging Platform

THE MODEL: An app which lets users create visual messages and interact with friends and people they wish to follow. Users can create basic images from scratch as well as interactive images to solicit opinions from other users. Users can send messages privately or one-to-one, publicly across the network and also explore things and brands they wish to follow.

STARTUP: Yubl (British startup)

WHAT I LIKE

Core Idea – A social networking and messaging platform for users.

Product Features – Users can create basic and interactive images, which can be used to solicit opinions from other users. Messaging can be done privately or publicly. Also users can follow brands and users they wish to. There are other interactive features such as pointing to your current location, pointing to a location for  future meetup etc.

Clean Interface – The tool is extremely easy to use and has a clean design which accommodates all the features.

CONCERNS

Competition – The app offers a service which is in a very competitive space. Differentiating itself and getting users to download it will be difficult.

Startup Model – Video Sequences with Social Participation

THE MODEL: An app in which once a user uploads a video, his/her friend’s and others can post a reply each to the video using a photo or a video, thereby creating a sequence of videos/media which is called Tuurnt. Every user will have 24 hours to participate in a Tuurnt video with one reply each. 

STARTUP: Tuurnt (Canadian startup)

WHAT I LIKE

Core Idea – A tool for users to create memories by letting other users reply directly to a video using another video or a photo, thereby creating a truly ‘social media’. Users will no longer have to see old videos as stand-alone videos.

Time Limit – Users get 24 hours to reply to any video which goes live on the app. This creates a sense of urgency and impulse and can get users to engage with the platform, just like Snapchat did.

CONCERNS

Competition – The app offers an experience which is very close to the ones offered by several big social networks. Getting users to download another social networking app may be difficult.