THE MODEL: A platform where users can find and make friends with people based on location and shared interests.
STARTUP: Badoo (British startup)
WHAT I LIKE
Core Idea – A platform for users to search for people around with similar interests.
Benefits to Users – Users can find people around them. Also users can meet other users who share common interests.
Localization – The app tries to localize content as much as possible. It greets you in your local language and shows profiles of people around you.
Easy & Fun – The app is very easy to use. Also they ask users to play a game (called Encounters) to match them with other users.
Competition – This is very tough space to be in. Just way too many offering a very similar experience to users.