Startup Model – Own & Share Digital Work

THE MODEL: A platform for users to create an attribution for their digital work (using a unique cryptographic ID) which they can share securely with family and friends. Also the platform gives users an option to trace how their work spreads through the internet and can also create some limited edition works (which are shared to a limited number of people).

STARTUP: Ascribe (German startup)

WHAT I LIKE

Core Idea – Innovative idea focusing on digital content ownership and sharing.

Benefits to Digital Content Creators – Owning and controlling their own content is what the startup offers to users. This enables users to get the best value from their work, value of which often, because of the internet being an open platform, tends to get diluted.

Product Features – Users can create ownership stamps for their work. They can share their work securely and can limit the sharing as desired. Also users can trace how the work spreads and can control the same. These features make it a must have for a lot of professionals like artists, photographers, media content creators etc.

CONCERNS

Revenue – Offering a service to a limited market, the startup may have to build onto the product to create new revenue models. The startup is trying to expand and is now offering a ‘marketplace’ service where the user can upload the works and manage and distribute them through the platform.