Having a plan helps the team move forward in a proper
manner. Not having one results in different members of the team putting
energies in different directions, thereby resulting in a loss of time, effort and
money.
Boo.com was an ecommerce company which went bust despite
launching on a big scale, in multiple countries. Besides the other challenges
they faced, the biggest factor for their failure was the lack of a project plan
which resulted in a complete lack of communication within the team. As was said
after it went bust, Boo did not fail as an ecommerce company, it failed as a
company in general.
Advice – Do not start investing time and money without
having a plan.
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