The Model: A
platform for on-demand rentals of private cars (of neighbors etc.). A user can
log onto the app, look for a car to suit his/her requirements and book online.
Startup Doing It: SnappCar
(Dutch startup)
What I Like:
Core Idea – Rentals
of private cars makes sense as most private cars remain idle (as per their
research, a private car remains idle for 23 hours in a day on average). Also
private rentals would mean low rental charges than the existing taxi rentals.
Innovative – Identifying
this market gap is innovative and will lead to the emergence of a new market
altogether.
Social Message
Attached – Snappcar has stated that part of their mission is to reduce the
number of cars by encouraging sharing.
Services Provided
– A host of services are being provided by the startup to make the experience
of the users hassle free. This includes risk insurance, 24*7 roadside
assistance and community building exercises.
My Concerns:
User Trust – Since a user will be borrowing someone’s car,
trust will need to be built and maintained to encourage more renters to be part
of this.
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