The startup curve shows how startups, in general, move over
time. A startup’s journey is quite volatile and a number of troughs and peaks
can be seen in it.
In
the early days, startups tend to get initial traction because of the initial marketing
activity and coverage it gets. Once the initial activity wears down, startup
growth tends to level off after which a trough can be seen. This trough
signifies that user enthusiasm has gone down and the user feedback received is
what the startup must now learn from and inculcate in the product. If the
startup is able to do this, the startup gets back onto a growth path and this
time, the path has more conviction backing it. If the startup can survive small
obstacles on it’s way now, reaching the ‘promised land’ is within sight.
(infographic taken from this link)
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