Some brands are able to build strong communities of passionate
and obsessive customers. These people become so devoted to the brand that they
stick to it and also promote it as much as they can. The brand becomes part of
their lifestyle.
HarleyDavidson is the leading example for building a community. The Harley community
has a clear story to tell and has very clear qualities and messages it is able
to convey. Read more about the Harley Owners Group.
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