THE MODEL: A
platform for buyers and merchandisers which helps them use analytics to stock
the right products, get the right price and be out there at the right time.
STARTUP: Edited
(British startup)
WHAT I LIKE
Core Idea – An analytics
platform for the retail sector.
Value Added Services
– The platform provides customers the following solutions – finding the right
products to keep in stock, suggesting the timing of keeping various products to
ensure better sales, spotting gaps in the market, reporting on all categories
and segments and hence helping in making confident and precise decisions.
No Integration –
The platform is completely web based and needs no IT integration.
Large Volume of Data
– The platform has data of over 300,000,000 stock SKUs and 90,000 brands. This gives the business a competitive
advantage and creates a barrier for new players to enter.
CONCERNS
Pricing – Getting customers, especially small
retailers, to pay for the service upfront may be a challenge. A freemium model
could be interesting in this model.
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