Startup Model – Payment Gateway Focusing on Buyer Protection

THE MODEL: A platform for users to buy products easily and pay 14 days after receiving the product.

STARTUPKlarna (Swedish startup)

payment gateway business model

Core Idea – A payment gateway focusing on buyer protection.

Ease of Use – Users can buy with little fuss. Once the minimum information is fed in, information is retrieved each time a user makes a repeat purchase.

Buyer Protection – Buyers can receive the product, verify it and make the payment within 14 days from when the seller shipped the product with no interest cost. This provides comfort for buyers.


Competition – Competition in the payment gateway space is very high.

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