Growth Hack – Speak to the Customer

In a lot of startups, we tend to forget the oldest and most important hack which is the way we communicate with a customer. Language plays a very important role in building a relationship and trust with a customer. A user should feel like he/she is talking to a person and not to a business. The flow of communication should be both ways and very interactive. This especially holds for tech businesses, where the user interface, and not a person, interacts with customers.

For example, if you are looking at targeting college students, the language of the interface should be more casual. A business targeting professionals should be more formal in their communication.