THE MODEL: A
platform for businesses to know their audience through surveys and polls and
target them using marketing campaigns.
STARTUP: Pick1
(American startup)
WHAT I LIKE
Core Idea – A survey
and marketing intelligence tool to generate actionable data.
Customizable &
Easily Integrated – The tool is highly customizable and can be integrated
with leading third party apps like Mailchimp, SalesForce etc.
Add on Features –
Features like advance survey tools and social profiling of customers enables businesses
to target different audiences in a focused manner.
CONCERNS
Competition – A lot of tools exist which compete with parts
of what this service tries to achieve. From survey designing tools to analytics
and remarketing tools, the competition is high in this space.
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