THE MODEL: A platform
connecting users to musicians. The platform makes it very easy to search for
and book great musicians.
STARTUP: Encore
(British startup)
WHAT I LIKE
Core Idea – An
online home for musicians.
Niche – The platform
focuses on a niche which is big and relatively untouched.
Concierge Services
– The platform also offers users a concierge service where it helps in
identifying the right talent for the right requirement.
CONCERNS
Revenue Model – The platform acts as a connect between users
and musicians. Owing to the fact that the business is focused on a niche, maximizing
revenues through a robust revenue model is key. Plain vanilla advertising may
not be the right model in this case.
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