THE MODEL: A platform connecting users to musicians. The platform makes it very easy to search for and book great musicians.
STARTUP: Encore (British startup)
WHAT I LIKE
Core Idea – An online home for musicians.
Niche – The platform focuses on a niche which is big and relatively untouched.
Concierge Services – The platform also offers users a concierge service where it helps in identifying the right talent for the right requirement.
Revenue Model – The platform acts as a connect between users and musicians. Owing to the fact that the business is focused on a niche, maximizing revenues through a robust revenue model is key. Plain vanilla advertising may not be the right model in this case.