Startup Model – Marketplace of Pet Sitters

THE MODEL: A platform for users to find pet sitters. Other services such as finding dog trainers, dog walkers and nannies are also offered.

STARTUPHolidog (French startup)

pet sitting business


Core Idea – An online marketplace connecting dog owners and pet sitters and trainers.

Excellent UI – The interface is extremely clean and visually appealing.

Other Services – The platform connects dog owners to not only pet sitters, but also to a host of service providers such as trainers, walkers, nannies who would be required from time to time.

Holivet Guarantee – All unforeseen accidents are covered by the platform under this insurance scheme.

Subscription cum Freemium Model – Users can use the service totally free of charge. The only charges are for booking a sitter. Also the platform offers subscription packages to users who use the service frequently. These packages include the entire bundle of services offered and help users save money.


Market Size – The pet services market may not be big enough to build a big business. Other related services may need to be added further to increase the revenue potential of the startup.

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