THE MODEL: A platform which offers research tools to understand traffic insights about any websites or apps. Users can monitor their websites, understand sources of traffic, compare competitor sites and identify growth areas.
STARTUP: SimilarWeb (British startup)
WHAT I LIKE
Core Idea – An analytics platform offering website/app insights.
API – The data can be added to tools like Saleforce, Marketo etc. Also a browser extension is available which can be added to the toolbar.
Freemium Model – Users can view their own website analytics for free. There is a pro plan which gives advanced insights and helps compare to competitor websites.
Competition – Website analytics is a very difficult market to penetrate.