THE MODEL: A
platform which offers research tools to understand traffic insights about any
websites or apps. Users can monitor their websites, understand sources of
traffic, compare competitor sites and identify growth areas.
STARTUP: SimilarWeb
(British startup)
WHAT I LIKE
Core Idea – An
analytics platform offering website/app insights.
API – The data
can be added to tools like Saleforce, Marketo etc. Also a browser extension is
available which can be added to the toolbar.
Freemium Model – Users
can view their own website analytics for free. There is a pro plan which gives
advanced insights and helps compare to competitor websites.
CONCERNS
Competition – Website analytics is a very difficult market
to penetrate.
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