THE MODEL: A startup
which offers disruptive digital media technologies for the taxi market. The
startup has 2 products – ITaxitop (world’s first industrial grade LCD taxitop
technology for taxi roofs) & CabWifi (world’s first industrial grade mobile
public wifi device for taxis, with a unique ads-for-access user experience).
STARTUP: Eyetease
(British startup)
WHAT I LIKE
Core Idea – A startup
offering digital media advertising solutions for taxis.
Benefits to Users
– Businesses can run better targeted advertisements. Targeting can be based on
location, time or demographics. Ads can be customized so that they command
maximum attention.
Niche- Targeting
taxi advertisement allows the startup to better understand the dynamics of the
market and hence gives them an opportunity to give better value to their
customers.
CONCERNS
Competition – The taxi advertisement market is a very old
market which has been tried by a lot of players. Creating sustainable value
will be a challenge.
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