THE MODEL: An app which delivers craft beer from local breweries directly to your office every Friday. Also users can get beer for any special occasion on any day of the week.
STARTUP: DeskBeers (British startup)
WHAT I LIKE
Core Idea – A platform to deliver craft beer to the office on Fridays.
About the Beers – The beers come directly from small, independent micro-breweries. Also each box contains a variety of beers since different people have different tastes.
B2B Subscription Service – Customers have to subscribe to the service for a weekly, fortnightly or monthly delivery. Quick purchases for special occasions are also available on any day of the week.
Benefits to Users – The service is easy to start, modify or cancel. Also users can try out the best beers sourced directly from breweries. Calling in beer on a Friday also makes the atmosphere in the office more relaxed and makes it like an event where everyone can bond and interact with each other.
Scalability – The business is difficult to scale as it involves first tying up with different breweries and then setting up a logistics network.
Business Model – The model is one where profitability may be a concern. Customers may not want to pay more than a reasonable premium for this service and hence margins may be very tight.