THE MODEL: An app
which allows users to upload and share songs privately with their friends or
publicly to blogs, sites and networks.
STARTUP: SoundCloud
(Swedish startup)
WHAT I LIKE
Core Idea – A social
sound platform enabling users to create and share songs.
Product Features
– Users can save tracks, share them, follow other artists and build playlists.
Also users can see the play counts, likes and comments on their work.
Freemium Model –
The basic service is free for users. This includes upto 3 hours of upload time
and other basic social sharing and analytics tools. For more tools and upload
time, users can upgrade their account to a paid plan.
API Integration –
The tool offers an API to integrate with other applications.
CONCERNS
Competition - There
are some big music streaming services competing with SoundCloud. The main USP
of this startup though is discovering new content and artists, exactly what
Youtube has done with videos.
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