THE MODEL: A app
which helps users track how much they move every day and how much they need to
move. The goal is to move atleast 30 minutes in a day.
STARTUP: Human
(Dutch startup)
WHAT I LIKE
Core Idea – An
app for fitness tracking and advice.
Passive Location
Tracking – A user has to simply set it up once and forget about it. It
keeps working in the background.
Good Design – The
app has a great animated design and the background picture keeps changing.
Comparing Feature
– A user can compare his/her activity levels as compared to people around. This
helps in assessment as well as motivation.
Data Analytics &
Usage – The app plans to collect data about a user’s home, office, gym and
use that to improve daily habits and lifestyle. This will help move the app
from a crowded fitness tracking space to a space more focused on fitness
support and advice.
CONCERNS
Competition – The fitness app space is a very crowded one. Though
Human is trying to differentiate itself, getting user downloads will be
challenging.
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