THE MODEL: A app which helps users track how much they move every day and how much they need to move. The goal is to move atleast 30 minutes in a day.
STARTUP: Human (Dutch startup)
WHAT I LIKE
Core Idea – An app for fitness tracking and advice.
Passive Location Tracking – A user has to simply set it up once and forget about it. It keeps working in the background.
Good Design – The app has a great animated design and the background picture keeps changing.
Comparing Feature – A user can compare his/her activity levels as compared to people around. This helps in assessment as well as motivation.
Data Analytics & Usage – The app plans to collect data about a user’s home, office, gym and use that to improve daily habits and lifestyle. This will help move the app from a crowded fitness tracking space to a space more focused on fitness support and advice.
Competition – The fitness app space is a very crowded one. Though Human is trying to differentiate itself, getting user downloads will be challenging.