THE MODEL: A CRO (conversion rate optimization tool) for websites to increase their customer conversion rate. The service uses an array of tools such as A/B testing, customer surveys, proper segmentation of users and personalized messages to visitors.
STARTUP: Marketizator (Romanian startup)
WHAT I LIKE
Core Idea – A CRO tool for websites.
Pricing – The tool is free for websites with upto 10,000 views per month. The pricing is directly proportional to the number of views over and above 10,000. This ensures that the bigger the website, the more it pays which is a logical and right way to price.
Ease of Use – With the help of the tools provided on the platform, a user can conduct all tests and surveys without the help of a programmer or a website designer.
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