THE MODEL: A platform for users to create short 15 second videos on a wide variety of topics. Users can also find people with similar interests and follow them.
STARTUP: Scorp (Turkish startup)
WHAT I LIKE
Core Idea – Videos are a great way to express and engage. Also 15 seconds seems like a good enough time to do so.
Revenue Model – Scorp makes money through advertising relationships with major brands like Nike. A good thing about their model is that get users to make and share sponsored content, and give these users a share in the revenue earned.
Competition – Video is emerging as a great tool to engage users. Big social networks like Twitter & Instagram already have their video based products up and rolling.
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