Startup Model – Curated Personal Shopping

THE MODEL: A platform where users get daily curated and personalized shopping lists and style recommendations. The platform has a tie up with more than 11,000 designers and stores and uses an algorithm to create curated lists for it’s users.

STARTUP: Lyst (British startup)

WHAT I LIKE

Core Idea – With fashion ecommerce becoming established and competitive, curation is a great way new entrants can add value to this space.

Ease of Use – The platform has a great UI. Users get redirected to the best links to buy products which they like.

Curation – This is the main factor which is adding value for the users. Curation is done using an algorithm based on user activity and preferences. This reduces the hassle for customers of sorting through loads of products to find which one suits you the most.

CONCERNS

First Impression – For a new user coming onto the website for the first time, some might mistake this platform as a regular fashion marketplace, and not one offering a curation service for users. Highlighting the USP of the service can be done better.