THE MODEL: A platform
where users get daily curated and personalized shopping lists and style
recommendations. The platform has a tie up with more than 11,000 designers and
stores and uses an algorithm to create curated lists for it’s users.
STARTUP: Lyst
(British startup)
WHAT I LIKE
Core Idea – With
fashion ecommerce becoming established and competitive, curation is a great way
new entrants can add value to this space.
Ease of Use – The
platform has a great UI. Users get redirected to the best links to buy products
which they like.
Curation – This is
the main factor which is adding value for the users. Curation is done using an
algorithm based on user activity and preferences. This reduces the hassle for
customers of sorting through loads of products to find which one suits you the
most.
CONCERNS
First Impression –
For a new user coming onto the website for the first time, some might mistake
this platform as a regular fashion marketplace, and not one offering a curation
service for users. Highlighting the USP of the service can be done better.
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