Sharing has strong inbuilt networking and growth features
attached to it. Incentivizing users to share a product, a offer or a just good experience
can work very well for a startup. Since a user only shares if he/she is very delighted
or significantly benefitted, this is a difficult task and requires avery
carefully planned out strategy.
Groupon
was successful in using this hack in their early days. Deals on Groupon had a ‘tipping
point’ initially. You could avail the deal only after a certain number of users
bought the deal. This motivated many users to share the deal with friends in order
to avail it themselves.
Another example of a startup using this hack would be Candy Crush Saga. In Candy Crush, if you die, you can either wait for 30 minutes to play again, pay to play again or invite friends to play and get extra lives. Almost all users use the 3rd option and the app has seen amazing growth because of it.
Another example of a startup using this hack would be Candy Crush Saga. In Candy Crush, if you die, you can either wait for 30 minutes to play again, pay to play again or invite friends to play and get extra lives. Almost all users use the 3rd option and the app has seen amazing growth because of it.
Good stuff Evan! I have found that with social media, like most things in life, you get out of it what you put into it. I now completely understand why companies have full-time social media managers. Posting frequently is great if you have the time to do it, but without a plan you can spend (waste) a ton of time. I have found that searching for groups in your niche and tapping into them produces more activity than blindly posting.
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