Buzzfeed is a social news and media company and aims to
provide users with the original and entertaining breaking news about anything
and everything. Buzzfeed was founded in 2006 and has grown into a leader in
this space.
The problem Buzzfeed faced was that most of the content it
was generating was in English and they had already captured a good share of
this market. They were wanting to expand into different countries and knew that
mass translation of content into local languages would be required to do so.
Hiring a professional translator would be expensive and time consuming.
What Buzzfeed did was sheer ingenuity. They approached
Duolingo, a language learning app, and got it’s users to translate for them.
Translating Buzzfeed articles became part of the coursework for Duolingo users.
This got Buzzfeed translated content in various languages at a tremendous pace
and at a fraction of the cost.
The Buzzfeed team had a task in hand. Instead of going the
regular way, they identified an alternate
route and found a way which was cheaper and faster!
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