The Model: A platform
which connects listeners, podcast creators and advertisers in a fully
integrated one stop shop. Services are provided to each stakeholder to make the
experience as hassle-free as possible.
Startup Doing It: Acast
(Swedish startup)
What I Like:
Core Idea – Podcasts
are emerging as an effective and intimate way of delivering content. A platform
connecting all stakeholders is this space has great value and potential.
Services – A host
of services have been provided for all users, be it the listener, the podcast
creator or the advertiser. Listeners can find relevant podcasts for themselves,
creators get awesome tools to enrich their podcasts and advertisers get
accurate and timely data to assist them. These services act as great tools to
acquire and retain users and also add value to the platform.
My Concerns:
High Risk of Competition – There
are a few platforms which do the same thing. Also starting a new platform is
not very difficult to do. Only the value added services serve as a competitive
advantage for the startup.
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