The Model: A plug-in
which can be embedded into any app and can add a host of functionalities such
as voice calling, video calling, verification of user phone numbers and messaging.
It is easy to integrate and is designed across platforms.
Startup Doing It: Sinch
(Swedish startup)
What I Like:
Core Idea – A
plug-in like Sinch makes it easier for a team building an app to concentrate on
it’s core focus and not on building auxiliary services which the plug-in offers.
Easy Integration
& Cross Platform – A major factor for success in such a business is how
easily your plug-in integrates into apps and what all platforms it supports.
Modular Pricing –
The pricing model is good as individual services are priced separately and a customer
can buy a service individually without having to buy the entire gamut of
services as a bundle.
Business Model is
Growth Oriented – The plug-in integrates into apps and keeps growing as
these apps keep growing.
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