THE MODEL: A
wireless recording microphone designed to capture singing, playing, drumming and speaking in
studio grade quality. The recordings are directly transferred and saved in the free
app which is connected to the microphone. Users can use the app to mix, edit
and share any recordings with others.
STARTUP: Mikme
(German startup)
WHAT I LIKE
Core Idea – A
microphone which records and saves any sounds in high quality.
User Benefits –
Users can record their music in high quality. They can edit the recordings and
share them with others. All this using a microphone and an app.
Product Features –
High quality recordings and editing a recording are features which
differentiate the product from any other sound recorder. Also a user can keep
adding new sounds on top of existing recordings.
CONCERNS
Competition – Electronic giants can enter this space and
give the startup a run for its money. Also startups are already competing with
a similar product.
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