THE MODEL: A device
which can be tagged to any object (like keys, bags etc.) to be able to track it
from your smartphone using GPS. Other features of the device include clicking a
selfie, calling to and from your i-phone etc.
STARTUP: Lupo
(Scottish startup)
WHAT I LIKE
Core Idea – A
device to tag and track any item.
Benefits to Users –
The device can be used for locating your lost items. Also clicking a selfie and
calling to and from an i-phone are additional features built into the app. The
device uses GPS to track items. Also it has a long lasting battery (of upto 2
years).
Targeting a Big
Problem – Losing items is a common problem faced by everyone, thereby
ensuring a very large target market.
The Lupo SDK – The SDK can be used by different applications
to develop their own ideas on top of the Lupo hardware. This is a paid service
and can be customized for a client.
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