THE MODEL: A toy
which lets kids interact with parents. Parents need to download an app on their
smartphones. Kids can use the toy to send and listen to messages form their
parents and friends having a toy as well.
STARTUP: Toymail
(American startup)
WHAT I LIKE
Core Idea – A parent
approved messaging tool for children.
Product Features –
Children can send and receive voice messages by simply pressing a button on the
toy. The toys can adjust the sounds which can be sent – children can filter
their voice, the toy squeals when you toss it in the air and snores when you
put it to sleep.
A Smart & Cute
Toys – The toys come in different shapes and colours, making them very
attractive for children. Also children need to buy toys. Clubbing messaging
features solves 2 problems for parents.
Parental Control –
Parents can control which contacts a child can send messages to.
CONCERNS
Pricing the Product –
This is a concern as the premium the startup charges for the messaging features
should be acceptable to parents.
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