THE MODEL: A platform
for users to discover the latest deals and catalogues of retailers in their
city. Users can browse through catalogues and save any pages/designs they like.
STARTUP: Tiendeo
(Spanish startup)
WHAT I LIKE
Core Idea – Taking
catalogues online is a new concept.
B2B Sales – The platform
ties up with various retailers and convinces them to upload their catalogues
online. Retailers can gauge the engagement levels of users with the catalogues.
CONCERNS
Monetization – Retailers
pay to receive analytics about the user engagement with their catalogues. Also affiliate
marketers can use the website to promote their campaigns. The scalability and
sustainability of these revenue streams seems doubtful to me.
Competition – Retailers through their online channels and other
platforms like coupon sites, ecommerce portals have a lot of this information
with them.
What is the revenue model of Tiendeo
ReplyDelete