THE MODEL: A
platform for entrepreneurs looking to start an ecommerce store. A bundle of back-end
services are provided to ensure smooth functioning of the store. Services
include legal formalities, sales and promotion assistance, payments and security
infrastructure, customer service modules and an accounting system.
STARTUP: Incir
(Turkish startup)
WHAT I LIKE
Core Idea – With
a rapid rise in ecommerce stores, a support platform is a good business model.
End to End –
Providing a comprehensive list of services is key to ensure the best experience
for the customer and higher retention for the startup.
CONCERNS
Competition – Established players pose a big threat to
local players like Incir. Certain services like legal and accounting
formalities cannot serve as a sustainable differentiator.
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