THE MODEL: A platform
for publishers and advertisers to enhance their ad revenues and engagement
respectively. The platform creates high performance ad inventory directly with
publisher content.
STARTUP: Kiosked
(Finnish startup)
WHAT I LIKE
Core Idea – A
win-win for everyone. Users get a better interface, advertisers get more
engagement for their ads and publishers get higher revenue.
CONCERNS
Competition – Other similar apps exist. Also agencies are
currently doing this for publishers and advertisers and have a very strong hold
of the market.
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