Coursera is an edtech startup which offers massive open
online courses (MOOCs). The startup works with Universities and Institutes to
offer some of their courses online.
REVENUE MODELS
Signature Track –
Students pay a flat fee of $49 to take up a course which lands them a verified
certificate. This is the oldest and most significant revenue model of Coursera.
Coursera shares the revenue (typically between 6-15%) with the University which
has produced the course.
Specializations –
Students pay for specializations, i.e. a sequence of courses with a capstone
project which leads to the grant of a certificate upon completion. The fee
ranges between USD 300-600.
Purchase Course –
Students pay a fee to get access to graded assignments.
Other models such as paid
on-demand classes are also being looked at by the startup.
CONCERNS
Competition
– Coursera has been experimenting with a number of revenue models since
inception. With the startup failing to monetize its strong user base and with a
host of strong competitors entering the market now, Coursera will need to find
the right model to generate substantial revenue to be able to stay ahead of the
pack.
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