A freemium model is a great tool to get more users to try out
your product. Freemium means having a free plan and a paid plan for users. The
free plan should be absolutely free, without users having to put in any credit
card details, and should be able to attract users to try out the product. The
free plan should be long enough to ensure users get a good usage trial of the
product and hopefully get hooked to it. The premium/paid plan should have
additional features which the users should now want, having used the free plan.
Optimizely
has done a great job of this. It is a tool for websites for testing and optimizing
their customer experiences. They have a Starter Plan and an Enterprise Plan. The
Starter Plan is good for an individual user, testing out his personal
website/blog. For businesses who want more in depth details, the Enterprise
Plan seems like a good plan to upgrade to.
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