Hiring is about making someone part of the team in exchange
for giving that person something he/she is happy with. Generally, it is money
you give. For startups, money is limited. So what can you give in this case?
A Dream: You are
in this to follow a dream. You need to share the dream with the new hire to generate
interest in the latter.
An Interest: With
the dream, you need to give the hire a vested interest in the growth. This can
be done through equity or a promise to give equity at a later date (stock
options). Equity is the instrument depicting the growth and development of the
startup and contains the value which a startup is able to generate.
You
should be able to transmit your dream, your passion, your vision and a stake in
all this with a potential hire to close the recruitment.
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