Follow Up With Investors

Once you meet an investor, it is important to keep in touch. Since investors are bombarded with so many startups today, getting him/her aware and interested is difficult.

Sending Updates about the following via email or social media is the best way.

New Features or Enhancements in the Product.

Latest Coverage on Various Media

Any Goals Reached (such as reaching a usage or revenue target)

Upcoming Events or Presentations of your Startup

A follow up will ensure that the investor is aware and part of your growth story. You never know when you might get that mail or call :))).

The 4 'Investments' Required in a Startup

How much investment do we need to startup? A lot is required but not necessarily in monetary terms. Investment in a startup can be done in many ways.

Time: This is the biggest investment required. The more the number of people investing their time, the better the chances of the business taking off.

Skills: Investing time is good. If the invested time can carry a better weight, i.e. the time is from people having great skills, the better it is. The more the skills backing the time invested, the bigger the investment.

Passion: The passion is what keeps all other investments going. Investing your passion into you startup ensures that the other investments will keep getting co-invested along with it.

Money: Money is required in any business.

So the first investment an entrepreneur makes is Passion, which is followed by Time, Skills & Money. Even if you do not have very many skills or much money as of now, investing passion and time can ensure that you keep moving and can take you to a stage where the other two investments will automatically start coming in.