The Model: A
platform where users can create interactive and beautiful web pages to display
data and information. This model is based on the proverb ‘A picture is worth a
thousand words’. Using simple and easy to use tools, users can create ‘silks’
for representing information, which would normally be displayed in a word document
or pdf.
Startup Doing It: Silk
(Dutch startup)
What I Like:
Core Idea – Data
representation tools present a good opportunity for budding entrepreneurs. With
a reduced attention span of readers, data visualization is a focus area to
generate new opportunities.
Ease of Use & Good Representation of Data - These are the 2 factors which are instrumental in ensuring user retention in this space.
Scalable – Since the
product is a self usage tool, scaling potential is great.
Revenue Model – Freemium
model, with a price for upgrading to a business account (having more allowed usage
and features).
Full Featured API
– Developers can build an application on top of Skill data, which increases
usage and acceptability of the product.
My Concerns:
Competitive –
This space is seeing a lot of traction in the last few years. Competition would
include any data visualization startup including presentation creation and sharing
websites.
