THE MODEL: A startup which delivers ingredients of curated recipes to users every week. Users are sent recipe cards and ingredients so that it becomes easy for them to cook their meal.
STARTUP: Gousto (British startup)
WHAT I LIKE
Core Idea –Startup delivering ingredients for recipes.
Curated Recipes – The recipes are curated by professional chefs and users can chose the recipes that fit their taste. Also recipes are designed and changed every week.
Packaging & Delivery – The delivery boxes use special wool insulation to keep the food warm. Also users can specify where their box can be left, thereby ensuring that they do not have to wait for delivery.
Competition – A lot of ingredient delivery businesses have started up lately. Also the business will have to complete with regular food delivery startups, which have an advantage of users not having to cook at all.