THE MODEL: A flower delivery startup which lets users send carefully selected flowers, hand packed and posted through the letterbox with free next day delivery.
STARTUP: Bloom& Wild (British startup)
WHAT I LIKE
Core Idea – A flower delivery startup delivering selected flowers through the door.
Easier Logistics – Since the flowers can be delivered through the letterbox, the logistics of the startup become easier as dispatch can happen from a central location and post/courier can be used to deliver.
Subscription Service – The startup offers a subscription service to customers wherein new sets of flowers will be sent to someone every week, fortnight or month.
Competition – There is a lot of competition in the flower delivery space. Also flowers through a letterbox maybe an offering which is difficult for users to accept.