THE MODEL: A startup
which offers users the best of fashion, lifestyle and beauty products
handpicked by a team of experts. Users can save products to their personal
Grabble wardrobe and can also buy them safely and securely.
STARTUP: Grabble
(British startup)
WHAT I LIKE
Core Idea –
Handpicked fashion and lifestyle products for users.
Benefits to Users
– Users can get a curated daily list of fashion and lifestyle products which they
can buy in a single tap. Also style guides are provided to inspire users and
make them aware of the latest trends. Also users are intimated if any of their
desired products go on sale, so that they can get a good bargain.
Curation – The startup
has a team of fashion experts and stylists who curate the daily list of
products.
CONCERNS
Competition – The space is filled with competitors, ranging
from fashion ecommerce stores looking to offer curated products to other similar
apps focusing on curating lists of products for users.
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