Startup Model – Curated Fashion Products

THE MODEL: A startup which offers users the best of fashion, lifestyle and beauty products handpicked by a team of experts. Users can save products to their personal Grabble wardrobe and can also buy them safely and securely.

STARTUPGrabble (British startup)

curated shopping business model


Core Idea – Handpicked fashion and lifestyle products for users.

Benefits to Users – Users can get a curated daily list of fashion and lifestyle products which they can buy in a single tap. Also style guides are provided to inspire users and make them aware of the latest trends. Also users are intimated if any of their desired products go on sale, so that they can get a good bargain.

Curation – The startup has a team of fashion experts and stylists who curate the daily list of products.


Competition – The space is filled with competitors, ranging from fashion ecommerce stores looking to offer curated products to other similar apps focusing on curating lists of products for users.

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