THE MODEL: A
brain training platform which works on improving mental well being through
training based on neuroscience.
STARTUP: Memorado
(German startup)
WHAT I LIKE
Core Idea – A brain
training gym for better mental well being.
Benefit to Users
– Users are assessed on where they need to improve. Brain games are then
devised and used to improve their mental well being and brain connectivity.
Research Oriented
– The startup has strong ties with brain training experts and neuroscientists.
Also it has now launched a “Global Cognition Initiative” where it is trying to
connect neuroscientists from all over the world to create collaborative world
class research on the brain.
Free Trial –
Users can try the service for free with an option to upgrade to advanced paid
plans.
CONCERNS
Hidden Need –
Since this is a need which is not apparent to users, get users to try out the
service will be difficult.
Market Size – Since the need is hidden and a lot of
customer education is required, the market size seems uncertain and limited.
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