Startup Model – Sleep Enabler cum Tracker

THE MODEL: A smart wearable which uses brainwave insights and metrics to track and enhance sleep. The headband can track a user’s sleep patterns, induce dreams and also has an alarm clock inbuilt.

STARTUP: IWinks (American startup)

WHAT I LIKE

Core Idea – A headband to track and manage sleep patterns.

Benefits to Users – Users can get accurate sleep stats and tips using the AI algorithm. The band has a wake up alarm system which works through the app.

CONCERNS

Inadequate Solution – Today customers want complete solutions. The startup should use the sleep tracking feature and offer an end solution to a user, which is actionable and interesting to the latter. The smart alarm though is a solution in itself.