Startup Model – Peer to Peer Lending

THE MODEL: A platform connecting borrowers to lenders It is a marketplace connecting small businesses to a wide range of investors including individuals, the Government, institutes and other financial organizations.

STARTUPFundingCircle (British startup)

Peer to peer lending

WHAT I LIKE

Core Idea – A lending marketplace is a great way to secure a better deal for everyone.

Ease of Use – The website should be transparent and easy to use for both lenders and borrowers.

Investment from Government – The British Business Bank has invested 40 million pounds, further enhancing the credibility of the platform.

CONCERNS

Competition – Banks and other financial organizations are competitors for the startup, although they can decide to work with the startup to leverage the startup’s reach.

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