Yelp is an online classifieds business, helping users find
local businesses.
REVENUE MODELS
Local Advertising
Sales – Banner ads & sponsored listings are sold to businesses which
are reviewed on the website.
Brand Advertising –
Brands can give banner and text ads on Yelp.
Other Services –
Yelp has other services which generate revenue for it. Some of them are
Eat24 – Online ordering system for restaurants
Seatme – Online restaurant reservation system.
CONCERNS
Extensive Sales Force –
To pitch to local businesses, a large sales force is required. Over 65% of the
total employee strength of Yelp were sales people.
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