Startup Model – Online Ticketing Platform for Museums, Shows & Attractions

THE MODEL: A ticketing platform where users can discover and book tickets for various museums, shows and attractions.

STARTUP: Tiqets (Dutch startup)

WHAT I LIKE

Core Idea – Online ticketing is one of the big e-commerce sectors. Museums and attractions is still not very competitive.

Good Partnering Plans – Tiqets is partnering with travel companies through innovative methods like offering an API, offering co-branded sites and also a widget for other travel websites to plug-in. This clearly shows that the startup wants to make use of these partners’ traffic to leverage growth for themselves. In return, partners can get additional revenue by selling tickets.

Revenue Model – Sellers have to pay no setup or monthly fee. Commissions on sales is the revenue model for the startup. This removes an barrier for a seller to list with the portal.

CONCERNS

Integration – Since most museums and attractions are not as organized as flight or hotel operators, integrating new sellers may prove a difficult and time-taking process.

Physically Intensive – There are numerous shows and attractions in any place and hence a lot more sales effort is required to get them to list with the startup.